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The next explanation is that Kodak mismanaged its investment in digital cameras, overshooting the market by trying to match performance of traditional film rather than embrace the simplicity of digital. In fact, Kodak invested billions to develop a range of digital cameras.ĭoing something and doing the right thing are also different things. Sasson himself told The New York Times that management’s response to his digital camera was “that’s cute – but don’t tell anyone about it.” A good line, but not completely accurate. So, another explanation is that Kodak invented the technology but didn’t invest in it. Spotting something and doing something about it are very different things. The camera was as big as a toaster, took 20 seconds to take an image, had low quality, and required complicated connections to a television to view, but it clearly had massive disruptive potential.
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After all, the first prototype of a digital camera was created in 1975 by Steve Sasson, an engineer working for … Kodak. Kodak was so blinded by its success that it completely missed the rise of digital technologies. Once one of the most powerful companies in the world, today the company has a market capitalization of less than $1 billion.Īn easy explanation is myopia. The company filed for bankruptcy protection in 2012, exited legacy businesses and sold off its patents before re-emerging as a sharply smaller company in 2013. Sure, people print nostalgic books and holiday cards, but that volume pales in comparison to Kodak’s heyday. People went from printing pictures to sharing them online. Cameras went digital and then disappeared into cellphones. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging.
![critical ops funny moments critical ops funny moments](https://i.ytimg.com/vi/Tw8rV7IyTT0/maxresdefault.jpg)
Unfortunately, as time marches on the subtleties of what actually happened to Eastman Kodak are being forgotten, leading executives to draw the wrong conclusions from its struggles. Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market.
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![critical ops funny moments critical ops funny moments](https://i.ytimg.com/vi/79va6ptFyB4/hqdefault.jpg)
This year’s national public service announcements are being developed and will be released throughout the country this September, to help get preparedness information into the hands of those who live in underserved communities.A generation ago, a “Kodak moment” meant something that was worth saving and savoring. To continue these efforts, this year’s National Preparedness Month campaign will feature a call to action for the Black and African American community. This one-of-a-kind campaign is committed to putting people first and reaching communities where they are. Released during Hispanic Heritage month, the advertisements centered around the Latino community’s commitment to personal planning for occasions and family milestones as a bridge to also planning for disasters. In 2021, FEMA’s Ready Campaign and the Ad Council broke ground by producing the first-ever national preparedness campaign specifically targeting the Latino community for National Preparedness Month. National Preparedness Month is an observance each September to raise awareness about the importance of preparing for disasters and emergencies that could happen at any time.
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